Ey Up Chuck

I was asked to create a logo for a start-up Jewellery & Homeware brand based in Brighton.
After research and discussion with the company about target audience and competition, it was concluded that the logo should be fun, happy and characterful.
Numerous iterations later and we've ended up with a soft and playful mark using negative space as if cut like the jewellery they sell. 

I then developed some business cards based around characters they already had, adding my own leaf vectors to a tropical scene and suggesting colour for their mountain scene.

Further down this listing, I've included some Jewellery backing cards I made for various ranges.